Presentations
Stay up to date on our recent announcements and developments by browsing our investor-related presentations.
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Percent of Product Sales 2023
Source: FY 2023 10-K
For complete information regarding our financials, see our periodic filings.
Research and
Development
We focus our research and development (R&D) efforts on developing and bringing to market high quality, science-based products that promote long-term health and reduce the risk of chronic degenerative disease. Our research and development activities include developing products that are new to USANA and new to the industry, updating existing USANA brand formulas to keep them current with the latest science, and adapting existing formulas to meet ever-changing regulations in new and existing international markets. Our scientific staff includes experts on human nutrition, cellular biology, biochemistry, genetics, the microbiome, natural product chemistry, and clinical research. These experts continually review the latest published research on nutrition, attend scientific conferences, and work with a number of third-party research institutions and researchers to identify possible new products and opportunities and reformulate our existing products.
Spotlight: InCelligence™
InCelligence™ is our patent-pending technology that is designed to support the body's natural ability to nourish, protect and renew itself. Via our InCelligence platform, we launched our new flagship multivitamin, CellSentials™.
Partnerships & Collaborations
Our in-house research team has built strategic relationships with scientists at a number of
universities and top research institutes.
Our Global
Presence
Our products are distributed and sold in 25 markets. We have organized our markets into two geographic regions: Asia Pacific, which includes three sub-regions, as well as Americas and Europe.
Net Sales by Region in 2023
Source: FY 2023 10-K
For complete information regarding our financials, see our periodic filings.
Growth Strategy
Our Growth Strategy focuses on increasing our number of Associates and Preferred Customers who use our products throughout the world and, thereby, further our company vision.
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Attract and Retain Customers
By executing both worldwide and region-specific initiatives, we can increase our overall active Customer counts.
Personalization
This initiative focuses on personalizing and improving our overall business, as well as our customers’ experience with USANA.
Product Innovation
Our research and development focus has been and will continue to be centered on personalization and innovation
Market Specific
Our strategy is focused on generating customer growth in each market.
International Development and Expansion
We believe that significant growth opportunities continue to exist in markets where we currently conduct business and in new international markets.
Manufacturing
We conduct manufacturing, production and quality control operations for roughly two-thirds of our nutritional products in-house, which accounts for approximately 67% of our product sales. All of our manufacturing and quality control efforts take place in our Salt Lake City, Utah facility.
BabyCare manufactures and produces nearly all of its products in-house and maintains manufacturing and quality control facilities in Beijing and Tianjin, China.
Distribution & Marketing
Our products are distributed internationally primarily through direct selling. Our direct selling approach has proven to be an effective method of product distribution because it allows person-to-person product education and testimonials, as well as higher levels of customer service, all of which are not as readily available through other distribution channels.
A person who wishes to sell USANA products must join our independent sales force as an Associate. Our Associates are also entitled to build sales organizations by attracting and enrolling new Associates and establishing a network of product users. To support our Associates, we sponsor meetings and events throughout the year, where we offer information about our products and our direct sales system, in addition to computer-based, interactive presentation tools and other online services.
We also sell directly to customers who purchase products only for personal use. This program is our ‘‘Preferred Customer’’ program. Preferred Customers may not resell or distribute our products.