| Schedule of Segment Reporting Information, by Segment |
Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.
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Three Months Ended
March 29, 2025 |
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Direct selling |
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Hiya direct-to-consumer |
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Other |
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Total |
Net sales (1)
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$ |
210,452 |
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$ |
37,089 |
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$ |
1,998 |
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$ |
249,539 |
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| Less: |
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| Cost of sales |
37,180 |
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14,107 |
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|
1,158 |
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52,445 |
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| Associate incentives |
89,843 |
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— |
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|
142 |
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89,985 |
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Selling, general and administrative (2)
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65,941 |
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23,513 |
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|
1,984 |
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|
91,438 |
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| Segment earnings (loss) from operations |
$ |
17,488 |
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$ |
(531) |
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$ |
(1,286) |
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$ |
15,671 |
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| Reconciliation of segment earnings from operations |
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| Interest income |
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723 |
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| Interest expense |
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(411) |
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| Other, net |
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756 |
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| Earnings before income taxes |
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$ |
16,739 |
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______________________________
(1)The direct selling segment excludes $764 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of $306 and $4,455 for the Direct selling and Hiya segments, respectively.
NOTE K – SEGMENT INFORMATION - CONTINUED
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Three Months Ended
March 30, 2024 |
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Direct selling |
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Other |
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Total |
Net sales (1)
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$ |
226,148 |
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$ |
1,652 |
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$ |
227,800 |
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| Less: |
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| Cost of sales |
42,267 |
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|
802 |
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43,069 |
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| Associate incentives |
95,556 |
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202 |
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95,758 |
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Selling, general and administrative (2)
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62,730 |
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1,570 |
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64,300 |
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| Segment earnings (loss) from operations |
$ |
25,595 |
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$ |
(922) |
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$ |
24,673 |
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| Reconciliation of segment earnings from operations |
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| Interest income |
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2,676 |
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| Interest expense |
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(52) |
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| Other, net |
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(186) |
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| Earnings before income taxes |
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$ |
27,111 |
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______________________________
(1)The direct selling segment excludes $420 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of $306 for the Direct selling segment.
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Three Months Ended |
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March 29,
2025 |
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March 30,
2024 |
| Depreciation and amortization: |
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| Direct selling |
$ |
3,520 |
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$ |
2,799 |
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| Hiya direct-to-consumer |
4,483 |
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— |
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| Other |
336 |
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|
359 |
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Consolidated total |
$ |
8,339 |
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$ |
3,158 |
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| Revenue from External Customers by Products and Services |
The table below summarizes the approximate percentage of total product revenue for our direct selling and Hiya direct-to-consumer segments, and other category, that has been contributed by the Company’s nutritional supplements, food, and personal care and skincare products for the periods indicated.
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Three Months Ended |
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March 29,
2025 |
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March 30,
2024 |
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Direct selling: |
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| USANA® Nutritionals |
75 |
% |
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87 |
% |
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USANA Foods(1)
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5 |
% |
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6 |
% |
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| Personal care and skincare |
4 |
% |
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6 |
% |
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Hiya direct-to-consumer: |
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| Hiya nutritional supplements |
15 |
% |
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— |
% |
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Other |
1 |
% |
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1 |
% |
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(1)Includes the Company’s Active Nutrition line.
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| Schedule of Revenue by Geographic Region |
Financial information, presented by geographic region is listed below:
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Three Months Ended |
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March 29,
2025 |
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March 30,
2024 |
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| Net sales to external customers: |
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| Asia Pacific |
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| Greater China |
$ |
118,746 |
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$ |
127,615 |
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| Southeast Asia Pacific |
35,720 |
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36,065 |
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| North Asia |
18,941 |
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21,421 |
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| Asia Pacific total |
173,407 |
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185,101 |
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Americas and Europe (1)
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76,132 |
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|
42,699 |
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| Consolidated total |
$ |
249,539 |
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$ |
227,800 |
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(1)Includes results of the Hiya direct-to-consumer segment.
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| Schedule of Markets Representing Ten Percent Or More of Consolidated Net Sales and Long-Lived Assets |
The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:
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Three Months Ended |
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March 29,
2025 |
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March 30,
2024 |
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| Net sales: |
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| China |
$ |
107,690 |
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$ |
115,754 |
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United States (1)
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$ |
57,923 |
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$ |
22,164 |
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(1)Includes results of the Hiya direct-to-consumer segment.
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As of |
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March 29,
2025 |
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December 28,
2024 |
| Long-lived assets: |
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| United States |
$ |
80,352 |
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$ |
81,459 |
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China
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$ |
29,567 |
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$ |
29,304 |
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