Quarterly report pursuant to Section 13 or 15(d)

Segment Information

v2.3.0.15
Segment Information
 9 Months Ended
Oct. 01, 2011
Segment Information [Abstract]  
Segment Information

NOTE J — SEGMENT INFORMATION

 

USANA operates in a single operating segment as a direct selling company that develops, manufactures, and distributes high-quality nutritional and personal care products that are sold through a global network marketing system of independent distributors ("Associates").  As such, management has determined that the Company operates in one reportable business segment.  Performance for a region or market is primarily evaluated based on sales.  The Company does not use profitability reports on a regional or market basis for making business decisions.  No single Associate accounted for 10% or more of net sales for the periods presented.  The table below summarizes the approximate percentage of total product revenue that has been contributed by the Company's nutritional and personal care products for the periods indicated.
 
    Quarter Ended   Nine Months Ended
    October 2,   October 1,   October 2,   October 1,
Product Line   2010   2011   2010   2011
                 
USANA® Nutritionals   78%   78%   77%   78%
USANA Foods   12%   12%   12%   12%
Sensé – beautiful science®   7%   7%   8%   7%

 

Selected financial information for the Company is presented for two geographic regions: North America and Asia Pacific, with three sub-regions under Asia Pacific.  Individual markets are categorized into these regions as follows:

 

 

 

·         North America

 

·         United States (including direct sales from the United States to the United Kingdom and the Netherlands)

 

·         Canada

 

·         Mexico

 

·         Asia Pacific

 

·         Southeast Asia/Pacific — Australia, New Zealand, Singapore, Malaysia, and the Philippines

 

·         Greater China — Hong Kong, Taiwan, and China*

 

·         North Asia — Japan and South Korea

 

* Our business in China is that of BabyCare, our wholly-owned subsidiary.
 

Selected financial information, presented by geographic region, is listed below for the periods ended as of the dates indicated:

 

    Quarter Ended     Nine Months Ended
    October 2,   October 1,     October 2,   October 1,
    2010   2011     2010   2011
Net Sales to External Customers                  
North America                  
United States    $        38,228    $        37,975      $      113,826    $      112,132
Canada              16,419              16,107                52,352              50,896
Mexico                5,314                4,946                16,416              16,288
North America Total              59,961              59,028              182,594            179,316
Asia Pacific                  
Southeast Asia/Pacific              25,730              30,117                74,231              82,036
Greater China              43,456              47,012              106,156            152,801
North Asia                5,859                7,344                17,123              21,839
Asia Pacific Total              75,045              84,473              197,510            256,676
                   
Consolidated Total    $      135,006    $      143,501      $      380,104    $      435,992
                   
                   
              As of
              October 2,   October 1,
Total Assets             2010   2011
North America                  
United States              $        94,452    $        98,067
Canada                          3,853                3,072
Mexico                          3,170                2,580
North America Total                      101,475            103,719
Asia Pacific                  
Southeast Asia/Pacific                        26,591              25,730
Greater China                        78,445              92,964
North Asia                          6,851                6,880
Asia Pacific Total                      111,887            125,574
                   
Consolidated Total              $      213,362    $      229,293
                   

The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets, respectively:

 

    Quarters Ended     Nine Months Ended
    October 2,   October 1,     October 2,   October 1,
    2010   2011     2010   2011
                   
Net sales:                  
United States    $        38,228    $        37,975      $      113,826    $      112,132
Hong Kong              34,518              34,826                85,385            116,814
Canada              16,419              16,107                52,352              50,896
                   
          As of
              January 1,   October 1,
              2011   2011
Long-lived Assets:                    
United States              $        44,017    $        46,981
Australia                        15,779              14,572
China                        57,818  

           59,365