Quarterly report pursuant to Section 13 or 15(d)

Segment Information

 v2.3.0.11
Segment Information
 6 Months Ended
Jul. 02, 2011
Segment Information  
Segment Information

NOTE I — SEGMENT INFORMATION

     USANA operates in a single operating segment as a direct selling company that develops, manufactures, and distributes high-quality nutritional and personal care products that are sold through a global network marketing system of independent distributors ("Associates"). As such, management has determined that the Company operates in one reportable business segment. Performance for a region or market is primarily evaluated based on sales. The Company does not use profitability reports on a regional or market basis for making business decisions. No single Associate accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue that has been contributed by the Company's nutritional and personal care products for the periods indicated.

  Quarters Ended   Six Months Ended  
  July 3,   July 2,   July 3,   July 2,  
Product Line 2010   2011   2010   2011  
 
USANA® Nutritionals 76 % 78 % 76 % 78 %
USANA Foods 13 % 12 % 13 % 12 %
Sensé – beautiful science® 8 % 7 % 8 % 7 %

 

     Selected financial information for the Company is presented for two geographic regions: North America and Asia Pacific, with three sub-regions under Asia Pacific. Individual markets are categorized into these regions as follows:

  • North America

  • United States (including direct sales from the United States to the United Kingdom and the Netherlands)
  • Canada
  • Mexico

  • Asia Pacific

  • Southeast Asia/Pacific — Australia, New Zealand, Singapore, Malaysia, and the Philippines
  • Greater China — Hong Kong, Taiwan, and China*
  • North Asia — Japan and South Korea

* Our business in China is that of BabyCare, our wholly-owned subsidiary.

Selected Financial Information

     Selected financial information, presented by geographic region, is listed below for the periods ended as of the dates indicated:

    Quarters Ended   Six Months Ended
    July 3,   July 2,   July 3,   July 2,
    2010   2011   2010   2011
Net Sales to External Customers                
North America                
United States $ 37,992 $ 37,121 $ 75,598 $ 74,157
Canada   18,373   17,462   35,933   34,789
Mexico   5,748   5,684   11,102   11,342
North America Total   62,113   60,267   122,633   120,288
Asia Pacific                
Southeast Asia/Pacific   23,968   27,225   48,501   51,919
Greater China   34,437   53,678   62,700   105,789
North Asia   5,493   7,755   11,264   14,495
Asia PacificTotal   63,898   88,658   122,465   172,203
Consolidated Total $ 126,011 $ 148,925 $ 245,098 $ 292,491
 
            As of    
            July 3,   July 2,
            2010   2011
Total Assets                
North America                
United States         $ 90,951 $ 84,168
Canada           2,992   5,103
Mexico           3,905   3,213
North America Total           97,848   92,484
Asia Pacific                
Southeast Asia/Pacific           24,119   28,646
Greater China           15,846   77,672
North Asia           5,859   7,126
Asia PacificTotal           45,824   113,444
Consolidated Total         $ 143,672 $ 205,928

 

 

     The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets, respectively:

    Quarters Ended   Six Months Ended
    July 3,   July 2,   July 3,   July 2,
    2010   2011   2010   2011
 
Net sales:                
United States $ 37,992 $ 37,121 $ 75,598 $ 74,157
Hong Kong   28,858   41,785   50,867   81,988
Canada   18,373   17,462   35,933   34,789
 
            As of  
            January 1,   July 2,
            2011   2011
Long-lived Assets:                
United States         $ 44,017 $ 46,415
Australia           15,779   16,367
China           56,182   55,797