Quarterly report pursuant to Section 13 or 15(d)

Segment Information

v2.4.0.6
Segment Information
 9 Months Ended
Sep. 29, 2012
Segment Information [Abstract]  
Segment Information

NOTE D – SEGMENT INFORMATION

     USANA operates in a single operating segment as a direct selling company that develops, manufactures, and distributes high-quality nutritional and personal care products that are sold through a global network marketing system of independent distributors ("Associates"). As such, management has determined that the Company operates in one reportable business segment. Performance for a region or market is primarily evaluated based on sales. The Company does not use profitability reports on a regional or market basis for making business decisions. No single Associate accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue that has been contributed by the Company's nutritional and personal care products for the periods indicated.

  Quarters Ended   Nine Months Ended  
  October 1,   September 29,   October 1,   September 29,  
  2011   2012   2011   2012  
 
USANA® Nutritionals 78 % 80 % 78 % 79 %
USANA Foods 12 % 12 % 12 % 12 %
Sensé – beautiful science® 7 % 6 % 7 % 7 %

 

     Selected financial information for the Company is presented for two geographic regions: North America/Europe and Asia Pacific, with three sub-regions under Asia Pacific. Individual markets are categorized into these regions as follows:

• North America/Europe – United States (including direct sales from the United States to the United Kingdom and the
 

Canada, Mexico, France(1), and Belgium(1)
• Asia Pacific  
  • Southeast Asia/Pacific – Australia, New Zealand, Singapore, Malaysia, the Philippines, and Thailand(1)
  • Greater China – Hong Kong, Taiwan, and China
  • North Asia – Japan and South Korea

(1)The Company commenced operations in Thailand, France, and Belgium at the end of the first quarter of 2012.

Selected Financial Information

Financial information by geographic region is presented for the periods indicated below:

    Quarters Ended   Nine Months Ended
    October 1, September 29,   October 1,   September 29,
    2011 2012   2011   2012
Net Sales to External Customers                
 
North America/Europe $ 59,028 $ 62,490 $ 179,316 $ 183,586
Asia Pacific                
Southeast Asia/Pacific   30,117   35,709   82,036   102,232
Greater China   47,012   59,722   152,801   173,127
North Asia   7,344   7,254   21,839   21,251
Asia Pacific Total   84,473   102,685   256,676   296,610
Consolidated Total $ 143,501 $ 165,175 $ 435,992 $ 480,196

 

 

     The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets, respectively:

    Quarters Ended   Nine Months Ended
    October 1,   September 29,   October 1,   September 29,
    2011   2012   2011   2012
Net Sales to External Customers                
Hong Kong $ 34,826 $ 44,944 $ 116,814 $ 132,298
United States   37,975   39,991   112,132   115,577
Canada   16,107   15,309   50,896   47,744

 

  As of
    December 31,   September 29,
    2011   2012
Long-lived Assets        
China $ 59,806 $ 59,077
United States   46,991   47,434
Australia   15,280   15,229