Quarterly report pursuant to Section 13 or 15(d)

Segment Information

v2.4.0.6
Segment Information
 6 Months Ended
Jun. 30, 2012
Segment Information [Abstract]  
Segment Information

NOTE E – SEGMENT INFORMATION

     USANA operates in a single operating segment as a direct selling company that develops, manufactures, and distributes high-quality nutritional and personal care products that are sold through a global network marketing system of independent distributors ("Associates"). As such, management has determined that the Company operates in one reportable business segment. Performance for a region or market is primarily evaluated based on sales. The Company does not use profitability reports on a regional or market basis for making business decisions. No single Associate accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue that has been contributed by the Company's nutritional and personal care products for the periods indicated.

  Quarters Ended Six Months Ended
   July 2,
2011 		June 30,
2012 		July 2,
2011 		June 30,
2012
USANA® Nutritionals 78 % 79 % 78 % 79 %
USANA Foods 12 % 12 % 12 % 12 %
Sensé – beautiful science® 7 % 7 % 7 % 7 %

 

     Selected financial information for the Company is presented for two geographic regions: North America/Europe and Asia Pacific, with three sub-regions under Asia Pacific. Individual markets are categorized into these regions as follows:

  • North America/Europe – United States (including direct sales from the United States to the United Kingdom and the Netherlands), Canada, Mexico, France(1), and Belgium(1)
• Asia Pacific
  • Southeast Asia/Pacific – Australia, New Zealand, Singapore, Malaysia, the Philippines, and Thailand(1)
  • Greater China – Hong Kong, Taiwan, and China
  • North Asia – Japan and South Korea

(1) The Company commenced operations in Thailand, France, and Belgium at the end of the first quarter of 2012.

 

Selected Financial Information

Financial information by geographic region is presented for the periods indicated below:

  Quarters Ended Six Months Ended
  July 2,
2011 		June 30,
2012 		July 2,
2011 		June 30,
2012
Net Sales to External Customers                
 
North America/Europe $ 60,267 $ 62,464 $ 120,288 $ 121,096
Asia Pacific                
Southeast Asia/Pacific   27,225   34,271   51,919   66,523
Greater China   53,678   56,770   105,789   113,405
North Asia   7,755   7,396   14,495   13,997
Asia PacificTotal   88,658   98,437   172,203   193,925
Consolidated Total $ 148,925 $ 160,901 $ 292,491 $ 315,021

 

     The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets, respectively:

  Quarters Ended Six Months Ended
  July 2,
2011 		June 30,
2012 		July 2,
2011 		June 30,
2012
Net Sales to External Customers                
Hong Kong $ 41,785 $ 43,547 $ 81,988 $ 87,354
United States   37,121   39,108   74,157   75,586
Canada   17,462   16,246   34,789   32,435

 

  As of
  December 31,
2011 		June 30,
2012
Long-lived Assets        
China $ 59,806 $ 58,673
United States   46,991   46,490
Australia   15,280   15,142