Quarterly report pursuant to Section 13 or 15(d)

Segment Information

v2.4.0.6
Segment Information
 3 Months Ended
Mar. 31, 2012
Segment Information [Abstract]  
Segment Information

NOTE C – SEGMENT INFORMATION

     USANA operates in a single operating segment as a direct selling company that develops, manufactures, and distributes high-quality nutritional and personal care products that are sold through a global network marketing system of independent distributors ("Associates"). As such, management has determined that the Company operates in one reportable business segment. Performance for a region or market is primarily evaluated based on sales. The Company does not use profitability reports on a regional or market basis for making business decisions. No single Associate accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue that has been contributed by the Company's nutritional and personal care products for the periods indicated.

     

 

  
  Three Months Ended
  April 2, March 31,
  2011 2012
USANA® Nutritionals 78 % 80 %
USANA Foods 11 % 11 %
Sensé – beautiful science® 8 % 7 %

 

     Selected financial information for the Company is presented for two geographic regions: North America and Asia Pacific, with three sub-regions under Asia Pacific. Individual markets are categorized into these regions as follows:

• North America – United States (including direct sales from the United States to the United Kingdom and the Netherlands), Canada, Mexico, France(1), and Belgium(1)
• Asia Pacific
  • Southeast Asia/Pacific – Australia, New Zealand, Singapore, Malaysia, the Philippines, and Thailand(2)
  • Greater China – Hong Kong, Taiwan, and China
  • North Asia – Japan and South Korea

(1) The Company commenced operations in France and Belgium during the last week of the first quarter of 2012. Net sales and customer count information for these two markets have been included with the United States for the quarter ended March 31, 2012.

(2) The Company commenced operations in Thailand at the end of the first quarter of 2012.

 

Selected Financial Information

Financial information by geographic region is presented for the periods indicated below:

         
  Three Months Ended
  April 2, March 31,
  2011 2012
Net Sales to External Customers        
North America $ 60,021 $ 58,632
Asia Pacific        
Southeast Asia/Pacific   24,694   32,252
Greater China   52,111   56,635
North Asia   6,740   6,601
Asia Pacific Total   83,545   95,488
Consolidated Total $ 143,566 $ 154,120

 

     The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets, respectively:

         
  Three Months Ended
  April 2, March 31,
  2011 2012
Net Sales to External Customers        
Hong Kong $ 40,203 $ 43,807
United States   37,036   36,491
Canada   17,327   16,189

 

         
  As of
  December 31, March 31,
  2011 2012
Long-lived Assets        
China $ 59,806 $ 59,662
United States   46,991   46,605
Australia   15,280   15,408