Annual report pursuant to Section 13 and 15(d)

Segment Information

v2.4.0.6
Segment Information
 12 Months Ended
Dec. 29, 2012
Segment Information [Abstract]  
Segment Information

NOTE L – SEGMENT INFORMATION

     USANA operates in a single operating segment as a direct selling company that develops, manufactures, and distributes high-quality nutritional and personal care products that are sold through a global network marketing system of independent distributors ("Associates"). As such, management has determined that the Company operates in one reportable business segment. Performance for a region or market is primarily evaluated based on sales. The Company does not use profitability reports on a regional or market basis for making business decisions. No single Associate accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue that has been contributed by the Company's nutritional and personal care products for the periods indicated.

  Year Ended
  2010   2011   2012
 
USANA® Nutritionals 77 % 79 % 80 %
USANA Foods 12 % 11 % 11 %
Sensé – beautiful science® 8 % 7 % 7 %

  Selected financial information for the Company is presented for two geographic regions: North America/Europe and Asia Pacific, with three sub-regions under Asia Pacific. Individual markets are categorized into these regions as follows:

· North America/Europe – United States (including direct sales from the United States to the United Kingdom and the Netherlands), Canada, Mexico, France (1), and Belgium (1)

· Asia Pacific –

     · Southeast Asia/Pacific – Australia, New Zealand, Singapore, Malaysia, the Philippines, and Thailand (1)

     · Greater China – Hong Kong, Taiwan and China(2)

     · North Asia – Japan and South Korea

(1) The Company commenced operations in Thailand, France, and Belgium at the end of the first quarter of 2012.

(2) The Company's business in China is that of BabyCare, its wholly-owned subsidiary.

Selected Financial Information

     Financial information, presented by geographic region for the years ended January 1, 2011, December 31, 2011, and December 29, 2012 is listed below:

    2010   2011   2012
Net Sales to External Customers            
North America/Europe $ 242,147 $ 236,386 $ 244,333
Asia Pacific            
Southeast Asia Pacific   99,311   111,447   139,651
Greater China   152,280   204,822   235,626
North Asia   23,906   29,284   29,116
Asia Pacific Total   275,497   345,553   404,393
Consolidated Total $ 517,644 $ 581,939 $ 648,726

 

    December 31,   December 29,
    2011   2012
Long-lived Assets        
North America/Europe $ 47,393 $ 48,101
Asia Pacific        
Southeast Asia Pacific   16,401   17,866
Greater China   61,629   61,104
North Asia   1,981   1,783
Asia Pacific Total   80,011   80,753
Consolidated Total $ 127,404 $ 128,854
 
Total Assets        
North America/Europe $ 116,844 $ 106,170
Asia Pacific        
Southeast Asia Pacific   26,800   43,234
Greater China   93,989   109,510
North Asia   6,863   8,441
Asia Pacific Total   127,652   161,185
Consolidated Total $ 244,496 $ 267,355

 

     The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets, respectively:

    2010   2011   2012
 
Net sales:            
United States $ 150,893 $ 148,061 $ 152,460
Hong Kong   121,435   156,672   180,837
Canada   69,411   67,024   63,318
 
Long-lived Assets:            
China     $ 59,806 $ 59,130
United States       46,991   46,559
Australia       15,280   15,121