Quarterly report [Sections 13 or 15(d)]

SEGMENT INFORMATION

v3.26.3
SEGMENT INFORMATION
 9 Months Ended
Oct. 03, 2026
Segment Reporting [Abstract]  
SEGMENT INFORMATION
NOTE K – SEGMENT INFORMATION
The Company primarily operates as a global nutrition, personal health and wellness company that develops and manufactures high quality, science-based nutritional, and personal care products. As of the Company's 2025 fiscal year ended January 3, 2026, the Company had two reportable segments: Core Nutritional and Hiya. Additionally, the Company had operating segments that were not material and included as a component of an other category. Effective January 4, 2026, the Company reorganized its reportable segments to three - Core Nutritional, Hiya, and Rise, reflecting the changes in how its chief operating decision maker ("CODM") evaluates the Company's business performance and allocates resources. Additionally, operations of Oola Global, LLC, which was previously included in the other category, were merged into the Core Nutritional segment. All prior period segment information has been recast to conform to the current period presentation.
Management identifies segments based upon the Company's organizational and management reporting structure. The Core Nutritional reportable segment develops and manufactures high quality, science-based nutritional, personal care and skincare products with a primary focus on promoting long-term health and wellness in various geographic markets worldwide that are distributed through the Core Nutritional channel. The Hiya reportable segment is a leading provider of high-quality children’s health and wellness products in the U.S. that are distributed primarily through the direct-to-consumer channel, with recent expansion into retail sales. The Rise reportable segment manufactures and sells high-quality protein bars, powdered protein drinks, and ready-to-drink ("RTD") liquid protein drinks that are formulated to help customers achieve their health goals through clean and simple ingredients. Their products are distributed primarily through sales to large national retailers and club retailers, as well as through the direct-to-consumer channel.
The operating segments primarily reflect the Company's sales channels and represent the way the CODM evaluates the Company's business performance and allocates resources. The CODM is the Company's Chief Executive Officer. The CODM evaluates the performance of each segment based on segment earnings from operations in order to determine how to allocate the Company's resources across its operating segments, including allocating capital and personnel. Transactions between reportable segments are accounted for at cost plus a negotiated mark-up. Intersegment revenues and expenses are eliminated in consolidation and are not included in the Company's consolidated results. The negotiated mark-up is intended to approximate the return that would be expected in an arm's-length transaction and is reviewed periodically by management to ensure it remains commercially reasonable. The CODM does not evaluate operating segments using asset information, accordingly, the Company does not report asset information by segment.
In accordance with FASB Accounting Standards Codification ("ASC") 280, Segment Reporting, the Company has recast prior‑period segment information to conform to the current‑year presentation. The recast affects the presentation of segment financial information for the periods shown below, but there was no impact on the Company’s condensed consolidated financial statements.
Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.
Three months ended
October 3, 2026
Core Nutritional
Hiya
 Rise Total
Net sales (1)
$ 170,697  $ 31,545  $ 3,643  $ 205,885 
Less:
Cost of sales 34,017  10,678  4,022  48,717 
Brand Partner incentives 71,890  —  —  71,890 
Selling, general and administrative (2)
57,847  27,203  1,676  86,726 
Goodwill impairment —  —  —  — 
Segment earnings (loss) from operations $ 6,943  $ (6,336) $ (2,055) $ (1,448)
Reconciliation of segment earnings from operations
Interest income 645 
Interest expense (38)
Other, net 37 
Loss before income taxes $ (804)
______________________________
(1)The Core Nutritional segment excludes $942 and $3,330 of intersegment net sales to Hiya and Rise, respectively.
(2)Includes amortization of acquired intangible assets of $4,455 and $57 for the Hiya and Rise segments, respectively.
Three months ended
September 27, 2025
Core Nutritional
Hiya
 Rise Total
Net sales (1)
$ 176,219  $ 30,846  $ 6,605  $ 213,670 
Less:
Cost of sales 33,198  10,978  4,639  48,815 
Brand Partner incentives 77,684  —  —  77,684 
Selling, general and administrative (2)
63,297  20,504  2,146  85,947 
Segment earnings (loss) from operations $ 2,040  $ (636) $ (180) $ 1,224 
Reconciliation of segment earnings from operations
Interest income 578 
Interest expense (49)
Other, net 41 
Earnings before income taxes $ 1,794 
______________________________
(1)The Core Nutritional segment excludes $4,536 of intersegment net sales to Rise.
(2)Includes amortization of acquired intangible assets of $126, $4,461, and $211, for the Core Nutritional, Hiya, and Rise segments, respectively.
Nine months ended
October 3, 2026
Core Nutritional Hiya Rise Total
Net sales (1)
$ 566,701  $ 91,957  $ 20,718  $ 679,376 
Less:
Cost of sales 106,997  29,729  19,766  156,492 
Brand Partner incentives 244,019  —  —  244,019 
Selling, general and administrative (2)
177,673  73,126  6,499  257,298 
Goodwill impairment —  29,137  —  29,137 
Segment earnings (loss) from operations $ 38,012  $ (40,035) $ (5,547) $ (7,570)
Reconciliation of segment earnings from operations
Interest income 1,677 
Interest expense (278)
Other, net 1,932 
Loss before income taxes $ (4,239)
______________________________
(1)The Core Nutritional segment excludes $1,994 and $17,607 of intersegment net sales to Hiya and Rise, respectively.
(2)Includes amortization of acquired intangible assets of $13,366 and $478 for the Hiya and Rise segments, respectively.

Nine months ended
September 27, 2025
Core Nutritional Hiya Rise Total
Net sales (1)
$ 586,531  $ 101,866  $ 10,660  $ 699,057 
Less:
Cost of sales 106,873  37,372  7,199  151,444 
Brand Partner incentives 254,709  —  —  254,709 
Selling, general and administrative (2)
192,678  61,937  4,676  259,291 
Segment earnings (loss) from operations $ 32,271  $ 2,557  $ (1,215) $ 33,613 
Reconciliation of segment earnings from operations
Interest income 1,920 
Interest expense (719)
Other, net 2,536 
Earnings before income taxes $ 37,350 
______________________________
(1)The Core Nutritional segment excludes $6,482 of intersegment net sales to Rise.
(2)Includes amortization of acquired intangible assets of $320, $13,372, and $632 for the Core Nutritional, Hiya, and Rise segments, respectively.
Three months ended Nine months ended
October 3,
2026		 September 27,
2025		 October 3,
2026		 September 27,
2025
Depreciation and amortization:
Core Nutritional $ 3,590  $ 3,240  $ 10,184  $ 9,950 
Hiya
 4,468  4,468  13,404  13,419 
Rise 57  211  478  632 
Consolidated total
 $ 8,115  $ 7,919  $ 24,066  $ 24,001 
No single Brand Partner or customer accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue for the Company's Core Nutritional, Hiya, and Rise reportable segments, that has been contributed by the Company’s Core Nutritional, foods, and personal care and skincare products for the periods indicated.
Three months ended Nine months ended
October 3,
2026		 September 27,
2025		 October 3,
2026		 September 27,
2025
Core Nutritional:
USANA® Nutritionals 71% 72% 72% 74%
USANA Foods(1)
6% 6% 6% 6%
Personal care and skincare 7% 5% 6% 5%
Hiya 14% 14% 13% 14%
Rise 2% 3% 3% 1%
______________________________
(1)Includes the Company’s Active Nutrition line.
Selected Financial Information
Financial information, presented by geographic region is listed below:
Three months ended Nine months ended
October 3,
2026		 September 27,
2025		 October 3,
2026		 September 27,
2025
Net sales to external customers:
Asia Pacific
Greater China $ 93,882  $ 92,571  $ 331,830  $ 324,488 
Southeast Asia Pacific 29,885  29,178  89,267  97,785 
North Asia 14,221  17,690  43,387  53,797 
Asia Pacific total 137,988  139,439  464,484  476,070 
Americas and Europe (1)
67,897  74,231  214,892  222,987 
Consolidated total $ 205,885  $ 213,670  $ 679,376  $ 699,057 
______________________________
(1)Includes results of the Hiya and Rise segments.
The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:
Three months ended Nine months ended
October 3,
2026		 September 27,
2025		 October 3,
2026		 September 27,
2025
Net sales:
China $ 84,589  $ 82,616  $ 302,447  $ 292,411 
United States (1)
52,321  56,889  164,939  168,894 
______________________________
(1)Includes results of the Hiya and Rise segments.
As of
October 3,
2026		 January 3,
2026
Long-lived assets:
United States (1)
$ 77,700  $ 77,137 
China 29,408  29,556 
______________________________
(1)Includes balances of the Hiya and Rise segments.