Definitive proxy statements

Pay vs Performance Disclosure

v3.25.1
Pay vs Performance Disclosure - USD ($)
12 Months Ended
Dec. 28, 2024
Dec. 30, 2023
Dec. 31, 2022
Jan. 01, 2022
Jan. 02, 2021
Pay vs Performance Disclosure          
Pay vs Performance Disclosure, Table
Pay versus Performance Table

Summary Compensation Table Total For CEO
Compensation Actually Paid to CEO(3)
Average Summary Compensation Table Total for Other NEOs (4)
Average Compensation Actually Paid for Other NEOs(4)
Value of Initial Fixed
$100 Investment Based on:
Net Income $ in Thousands
Operating Profit $ in Thousands(6)
Total Shareholder Return(5)
Peer Group Total Shareholder Return(5)
Year
First CEO(1)
Second CEO(2)
First CEO(1)
Second CEO(2)
2024 $3,362,107 N/A $2,066,428 N/A $1,361,825 $824,802 $45 $109 $42,030 $66,324
2023 $2,472,017 $3,914,855 $2,380,847 $3,844,225 $1,332,720 $1,324,463 $69 $65 $63,788 $93,071
2022 N/A $3,745,259 N/A $(592,259) $1,428,447 $421,061 $68 $91 $69,350 $107,614
2021 N/A $3,909,615 N/A $5,961,086 $1,566,413 $2,125,022 $129 $134 $116,505 $170,192
       
Company Selected Measure Name operating profit        
Named Executive Officers, Footnote Mr. Brown was promoted to CEO on July 1, 2023. He is currently serving as our CEO and is our First CEO.Mr. Guest was the CEO for each of Fiscal Years 2022 and 2021. On July 1, 2023, Mr. Guest transitioned from CEO to Executive Chairman of the Board. He is our Second CEO.For Fiscal Year 2024, the other NEOs were Mr. Hekking, Mr. Noot, Mr. Neidig, and Mr. Foukas. For Fiscal Year 2023, the other NEOs were Mr. Hekking, Mr. Noot, Mr. Foukas, and Mr. Macuga. For Fiscal Years 2022 and 2021, the other NEOs were Mr. Brown, Mr. Hekking, Mr. Noot, and Mr. Mulham.        
Peer Group Issuers, Footnote Company TSR and Peer Group TSR reflect the information in our Annual Report on Form 10-K pursuant to Item 201(e) of Regulation S-K for the fiscal year ended December 28, 2024. For 2021, the Company utilized the S&P 500 Index for purposes of Company TSR and the dollar value in this column for 2021 reflects that index. For 2024, 2023 and 2022, the Company changed the Company TSR index selection to the Russell 2000 (which reflects publicly traded companies that are more closely correlated to the Company’s enterprise value) and the value in this column for 2024, 2023 and 2022 reflects that index. For 2021, the Peer Group TSR value includes the following Performance Peer Group companies: Nu Skin Enterprises, Inc., Herbalife Nutrition Ltd., Lifeway Foods, Inc., Natural Alternatives International, Inc., and Hain Celestial Group, Inc. For 2024, 2023 and 2022, the Company changed its peer group companies and, consequently, the Peer Group TSR for this year reflects the following Performance Peer Group companies: Nu Skin Enterprises, Inc., Herbalife Nutrition, Ltd., LifeVantage Corporation, Medifast, Inc., Nature’s Sunshine Products, Inc., and Mannatech, Inc. The constituents of the 2024, 2023 and 2022 peer group are publicly traded direct selling companies that more closely correlate to the Company’s business at the enterprise level. The cumulative TSR depicts a hypothetical $100 investment in the Company’s common
stock on December 31, 2019, and shows the value of that investment over time (assuming the reinvestment of dividends if applicable to the stock or index) for each calendar year. A hypothetical $100 investment in the Peer Group using the same methodology is shown for comparison.
       
Adjustment To PEO Compensation, Footnote Item 402(v) of Regulation S-K requires certain adjustments be made to the SCT totals to determine CAP as reported in the Pay versus Performance Table. CAP does not necessarily represent cash and/or equity value transferred to the applicable NEO without restriction, but rather is a value calculated under applicable SEC rules. In general, CAP is calculated as SCT total compensation adjusted to include the fair market value of equity awards as of December 31 of the applicable year or, if earlier, the vesting date (rather than the grant date). NEOs do not participate in a defined benefit plan so no adjustment for pension benefits is included in the table below. Similarly, no adjustment is made for dividends as the Company did not pay a dividend in Fiscal Years 2024, 2023, 2022, and 2021. The following table details these adjustments:
        Add: Add: Add:  
      Deduct: Fair Value at Change in Fair Change in Fair  
    Summary Grant Date Fiscal Year End Value as of Vesting Value of  
    Compensation Fair Value of Outstanding and Date of Equity Outstanding and Compensation
    Table of Equity Unvested Equity Awards Granted in Unvested Equity Awards Actually
Year Executive(s) Total Awards Awards Granted Prior Years which Granted in Prior Paid
        in Fiscal Year
Vested in Fiscal Year
Fiscal Years  
2024 First CEO $3,362,107 $(2,400,018) $1,684,497 $(86,344) $(493,814) $2,066,428
Other NEOs $1,361,825 $(784,539) $550,643 $(44,525) $(258,602) $824,802
2023 First CEO $2,472,017 $(1,561,287) $1,383,523 $79,630 $6,964 $2,380,847
Other NEOs $1,332,720 $(736,124) $671,166 $52,110 $4,591 $1,324,463
2023 Second CEO $3,914,855 $(2,836,324) $2,585,932 $202,034 $(22,272) $3,844,225
Other NEOs $1,332,720 $(736,124) $671,166 $52,110 $4,591 $1,324,463
2022 Second CEO $3,745,259 $(2,458,135) $1,404,799 $(323,940) $(2,960,242) $(592,259)
Other NEOs $1,428,447 $(762,035) $435,495 $(60,722) $(620,124) $421,061
2021 Second CEO $3,909,615 $(2,386,513) $2,835,017 $237,050 $1,365,917 $5,961,086
Other NEOs $1,566,413 $(732,762) $870,472 $130,175 $290,724 $2,125,022
       
Non-PEO NEO Average Total Compensation Amount $ 1,361,825 $ 1,332,720 $ 1,428,447 $ 1,566,413 $ 1,566,413
Non-PEO NEO Average Compensation Actually Paid Amount $ 824,802 1,324,463 421,061 2,125,022 2,125,022
Adjustment to Non-PEO NEO Compensation Footnote Item 402(v) of Regulation S-K requires certain adjustments be made to the SCT totals to determine CAP as reported in the Pay versus Performance Table. CAP does not necessarily represent cash and/or equity value transferred to the applicable NEO without restriction, but rather is a value calculated under applicable SEC rules. In general, CAP is calculated as SCT total compensation adjusted to include the fair market value of equity awards as of December 31 of the applicable year or, if earlier, the vesting date (rather than the grant date). NEOs do not participate in a defined benefit plan so no adjustment for pension benefits is included in the table below. Similarly, no adjustment is made for dividends as the Company did not pay a dividend in Fiscal Years 2024, 2023, 2022, and 2021. The following table details these adjustments:
        Add: Add: Add:  
      Deduct: Fair Value at Change in Fair Change in Fair  
    Summary Grant Date Fiscal Year End Value as of Vesting Value of  
    Compensation Fair Value of Outstanding and Date of Equity Outstanding and Compensation
    Table of Equity Unvested Equity Awards Granted in Unvested Equity Awards Actually
Year Executive(s) Total Awards Awards Granted Prior Years which Granted in Prior Paid
        in Fiscal Year
Vested in Fiscal Year
Fiscal Years  
2024 First CEO $3,362,107 $(2,400,018) $1,684,497 $(86,344) $(493,814) $2,066,428
Other NEOs $1,361,825 $(784,539) $550,643 $(44,525) $(258,602) $824,802
2023 First CEO $2,472,017 $(1,561,287) $1,383,523 $79,630 $6,964 $2,380,847
Other NEOs $1,332,720 $(736,124) $671,166 $52,110 $4,591 $1,324,463
2023 Second CEO $3,914,855 $(2,836,324) $2,585,932 $202,034 $(22,272) $3,844,225
Other NEOs $1,332,720 $(736,124) $671,166 $52,110 $4,591 $1,324,463
2022 Second CEO $3,745,259 $(2,458,135) $1,404,799 $(323,940) $(2,960,242) $(592,259)
Other NEOs $1,428,447 $(762,035) $435,495 $(60,722) $(620,124) $421,061
2021 Second CEO $3,909,615 $(2,386,513) $2,835,017 $237,050 $1,365,917 $5,961,086
Other NEOs $1,566,413 $(732,762) $870,472 $130,175 $290,724 $2,125,022
       
Compensation Actually Paid vs. Total Shareholder Return
Set out below in accordance with Item 402(v) of Regulation S-K is a graphical representation of the relationship between CAP and cumulative total shareholder return of the Company for Fiscal Years 2024, 2023, 2022, and 2021.

Picture 2.jpg
       
Compensation Actually Paid vs. Net Income
Set out below in accordance with Item 402(v) of Regulation S-K is a graphical representation of the relationship between CAP and the net income of the Company for Fiscal Years 2024, 2023, 2022 and 2021.

Picture 3.jpg
       
Compensation Actually Paid vs. Company Selected Measure
Set out below in accordance with Item 402(v) of Regulation S-K is a graphical representation of the relationship between CAP and the Company’s operating profit for Fiscal Years 2024, 2023, 2022, and 2021.
Picture 2.jpg
       
Total Shareholder Return Vs Peer Group
The table below shows the relationship between our cumulative total shareholder return and that of our peer group and Russell 2000 Index in each case over the past four fiscal years:

Picture.jpg
       
Tabular List, Table
The items listed below represent the most important performance measures used to link CAP to the Company’s performance for Fiscal Year 2024.

Operating Profit (included in the table above as the most important financial measure)
Net Sales
Net Income
Cash from Operations
Free Cash Flow
Total Active Customer Counts (included as a non-financial performance measurement)
       
Total Shareholder Return Amount $ 45 69 68 129  
Peer Group Total Shareholder Return Amount 109 65 91 134  
Net Income (Loss) $ 42,030,000 $ 63,788,000 $ 69,350,000 $ 116,505,000  
Company Selected Measure Amount 66,324,000 93,071,000 107,614,000 170,192,000  
PEO Name Mr. Brown   Mr. Guest Mr. Guest  
Additional 402(v) Disclosure
As required by Section 953(a) of the Dodd-Frank Wall Street Reform and Consumer Protection Act (“Dodd-Frank”), and Item 402(v) of Regulation S-K, we are providing the following tables, supporting graphs, and related information to show the total compensation for our NEOs for the past three fiscal years as set forth in the Summary Compensation Table ("SCT"), the “compensation actually paid” ("CAP") to our CEO and, on an average basis, our other NEOs (in each case, as determined under SEC rules), our Company total shareholder return ("TSR"), the TSR of certain peer companies over the same period, our net income, and our financial performance measure for compensatory purposes, operating profit.
We selected operating profit as the most important financial performance measurement to link CAP to Company performance for Fiscal Year 2024.
We selected operating profit as the Company’s most important financial measure for evaluating pay versus performance because it is the key metric in our short-term incentive compensation plan (referenced in the CD&A above as the “2024 Bonus Program” and “2025 Bonus Program”). Operating profit is used by management and the Board of Directors, including the Compensation Committee, to evaluate the performance of our executives on their effectiveness in generating net sales growth and active customer growth while maintaining the Company’s targeted level of profitability. It is also a key metric used to assess the Company’s performance relative to the Performance Peer Group. We believe our historical operating results have demonstrated that performance-based compensation utilizing the Company’s operating profit as the central performance target creates alignment with shareholder interests. We also believe that, although the Company has historically granted only time-vested equity awards to executives under the long-term incentive compensation component of its executive compensation program, operating profit-based performance objectives also create alignment with shareholder interests under the long-term component of our executive compensation program because a more robust operating profit generally translates to increased shareholder value.
Free cash flow (“FCF”) is a non-GAAP financial measure that we believe provides investors an additional perspective on cash flow from operating activities in excess of amounts required for reinvestment. We believe it provides a measure of our ability to fund various discretionary business initiatives, including acquisitions and share repurchases. Free cash flow is calculated by subtracting net capital expenditures from net cash provided by operating activities.
       
Measure:: 1          
Pay vs Performance Disclosure          
Name Operating Profit        
Measure:: 2          
Pay vs Performance Disclosure          
Name Net Sales        
Measure:: 3          
Pay vs Performance Disclosure          
Name Net Income        
Measure:: 4          
Pay vs Performance Disclosure          
Name Cash from Operations        
Measure:: 5          
Pay vs Performance Disclosure          
Name Free Cash Flow        
Measure:: 6          
Pay vs Performance Disclosure          
Name Total Active Customer Counts        
Mr. Brown [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount $ 3,362,107 $ 2,472,017      
PEO Actually Paid Compensation Amount 2,066,428 2,380,847      
Mr. Guest [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount   3,914,855 $ 3,745,259 $ 3,909,615 3,909,615
PEO Actually Paid Compensation Amount   3,844,225 (592,259) $ 5,961,086 5,961,086
PEO | Mr. Brown [Member] | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (2,400,018) (1,561,287)      
PEO | Mr. Brown [Member] | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 1,684,497 1,383,523      
PEO | Mr. Brown [Member] | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (493,814) 6,964      
PEO | Mr. Brown [Member] | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (86,344) 79,630      
PEO | Mr. Guest [Member] | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount   (2,836,324) (2,458,135)   (2,386,513)
PEO | Mr. Guest [Member] | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount   2,585,932 1,404,799   2,835,017
PEO | Mr. Guest [Member] | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount   (22,272) (2,960,242)   1,365,917
PEO | Mr. Guest [Member] | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount   202,034 (323,940)   237,050
Non-PEO NEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (784,539) (736,124) (762,035)   (732,762)
Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 550,643 671,166 435,495   870,472
Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (258,602) 4,591 (620,124)   290,724
Non-PEO NEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (44,525) $ 52,110 $ (60,722)   $ 130,175