Annual report pursuant to Section 13 and 15(d)

Segment Information

v2.4.0.6
Segment Information
 12 Months Ended
Dec. 31, 2011
Segment Information [Abstract]  
Segment Information

NOTE M – SEGMENT INFORMATION

     USANA operates in a single operating segment as a direct selling company that develops, manufactures, and distributes high-quality nutritional and personal care products that are sold through a global network marketing system of independent distributors ("Associates"). As such, management has determined that the Company operates in one reportable business segment. Performance for a region or market is primarily evaluated based on sales. The Company does not use profitability reports on a regional or market basis for making business decisions. No single Associate accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue that has been contributed by the Company's nutritional and personal care products for the periods indicated.

  Year Ended
  2009 2010 2011
 
USANA® Nutritionals 76 % 77 % 79 %
USANA Foods 12 % 12 % 11 %
Sensé – beautiful science® 9 % 8 % 7 %

 

     Selected financial information for the Company is presented for two geographic regions: North America and Asia Pacific, with three sub-regions under Asia Pacific. Individual markets are categorized into these regions as follows:

• North America –
  • United States (including direct sales from the United States to the United Kingdom and the Netherlands)
  • Canada
  • Mexico
• Asia Pacific –
  • Southeast Asia/Pacific – Australia, New Zealand, Singapore, Malaysia, and the Philippines
  • Greater China – Hong Kong, Taiwan and China*
  • North Asia – Japan and South Korea

* The Company's business in China is that of BabyCare, its wholly-owned subsidiary.

 

Selected Financial Information

     Financial information, presented by geographic region for the years ended January 2, 2010, January 1, 2011, and December 31, 2011 is listed below:

  2009 2010 2011
Net Sales to External Customers            
North America            
United States $ 151,663 $ 150,893 $ 148,061
Canada   65,682   69,411   67,024
Mexico   22,384   21,843   21,301
North America Total   239,729   242,147   236,386
Asia Pacific            
Southeast Asia/Pacific   95,185   99,311   111,447
Greater China   81,455   152,280   204,822
North Asia   20,571   23,906   29,284
Asia Pacific Total   197,211   275,497   345,553
Consolidated Total $ 436,940 $ 517,644 $ 581,939

 

  January 1,
2011 		December 31,
2011
 
Long-lived Assets        
North America        
United States $ 44,017 $ 46,991
Canada   359   276
Mexico   229   126
North America Total   44,605   47,393
Asia Pacific        
Southeast Asia/Pacific   16,644   16,401
Greater China   59,454   61,628
North Asia   1,640   1,981
Asia Pacific Total   77,738   80,010
Consolidated Total $ 122,343 $ 127,403
 
Total Assets        
North America        
United States $ 85,028 $ 111,242
Canada   4,154   3,029
Mexico   3,254   2,573
North America Total   92,436   116,844
Asia Pacific        
Southeast Asia/Pacific   28,112   26,800
Greater China   88,801   93,989
North Asia   7,287   6,863
Asia Pacific Total   124,200   127,652
Consolidated Total $ 216,636 $ 244,496

 

 

     The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets, respectively:

    2009   2010   2011
 
Net sales:            
United States $ 151,663 $ 150,893 $ 148,061
Canada   65,682   69,411   67,024
Hong Kong   59,956   121,435   156,672
 
Long-lived Assets:            
United States     $ 44,017 $ 46,991
China       57,818   59,806
Australia       15,779   15,280