USANA Announces Plans To Expand In Four European Countries

Romania, Germany, Italy and Spain

SALT LAKE CITY, Aug. 18, 2017 /PRNewswire/ -- The direct selling industry is booming and USANA is no exception. The Cellular Nutrition Company announced today that it will be expanding in four European countries beginning mid-year 2018. The new markets—Romania, Germany, Italy, and Spain—will increase USANA's global footprint from 20 to 24 markets worldwide.

USANA logo. (PRNewsFoto/USANA)

"Further expansion of USANA in Europe broadens our international reach, and we couldn't be more excited," said USANA CEO, Kevin Guest. "This expansion is a great way for us to impact the health of even more individuals in Europe, which is in-line with our ultimate goal of creating the healthiest family on earth."

These new European markets will be supported by both in-country Field Development Managers and by USANA's European headquarters in Paris, France.  Currently, all four markets are open to Preferred Customers.



  • Romania is a very entrepreneurial population that is hungry for opportunity
  • According to the World Economic Forum, Romania is the second-fastest growing economy in Europe
  • Large Romanian populations live in Italy, Spain, Germany, United States, Canada, and France


  • Germany is the fourth-largest direct selling market in world, according to Direct Selling News (DSN)
  • According to DSN, the direct selling industry in Germany has grown at a 5.2 percent compound annual growth rate (CAGR) over the last three years
  • Germany is ranked top 10 most health-conscious countries in world, according to US News


  • Italy is the 12th-largest direct selling market in the world, according to DSN
  • According to DSN, direct selling in Italy has grown at a 4.7 percent CAGR over the last three years
  • According to the International Monetary Fund, Italy has the fourth-largest economy in Europe


  • Spain has one of the highest unemployment rates in the world, third highest according to Forbes (2015)
  • According to the World Tourism Organization, Spain is the third-most visited country in the world

For more information about USANA, visit

Founded in 1992, USANA (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements, personal care and healthy food products in its state-of-the-art facility in Salt Lake City. Learn more about USANA by visiting or the official USANA blog


Media Contact: Ashley Collins

International Headquarters

VP Marketing & Public Relations

(801) 954-7629



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